About Lunara —
the baby tracking app
built for parents
We are building something we believe every parent deserves — a calm, thoughtful companion for the most important years of a child's life. Launching 2026.
Lunara is a baby tracking app for parents of children aged 0–18 months. It tracks sleep, feeding, milestones, growth, and vaccinations — all in one place — and delivers AI-powered insights in plain language to help parents feel more confident and less overwhelmed. Launching in 2026.
Too much data.
Too little peace.
Every new parent knows the feeling. You are tracking feeding on one app, sleep on another, writing milestones in a notebook, and setting alarms for vaccine appointments — while trying to answer your own questions at 3am on forums that contradict each other.
The information exists. The love is there. What is missing is one place that connects it all — and makes sense of it for you, in plain language, without adding to your cognitive load. According to the American Academy of Pediatrics (AAP), consistent tracking of infant sleep and feeding patterns helps caregivers identify early developmental concerns.
Lunara was built to be that place. Not a data dashboard — a companion. One that understands parenting is already hard enough. Unlike general-purpose wellness apps, Lunara connects every data stream with AI to surface patterns no single tracker can see.
"We were not trying to build a startup. We were trying to answer one question: why is it still so hard to know if your baby is okay?"
What Is Lunara?
Lunara is an all-in-one baby tracking app for parents of children aged 0–18 months. It connects sleep tracking, feeding logs, milestone tracking, growth measurements, and vaccination schedules — linked by AI-powered parenting insights that surface patterns no single-stream tracker can see.
Our mission is to help every parent feel more confident, more organised, and more present — by turning the scattered data of early childhood into genuine understanding. Every week, Lunara delivers a personalised digest in plain language — not charts to decode, but specific observations and clear next steps. It also includes a vaccination schedule tracker aligned with CDC, AAP, and NHS guidelines.
Lunara launches in 2026. Contact us at hello@lunara.care — we respond within one business day.
"We believe every parent deserves to feel calm, capable, and seen — not overwhelmed by data, but guided by it."
Five principles
we build by
Lunara was built on a set of quiet, firm convictions about what technology should feel like when it is woven into the most precious, vulnerable time of a family's life.
Every decision starts here. The features we build, the words we choose, the way data is presented — all of it exists to reduce your cognitive load, not add to it.
Parenting is already complex enough. Lunara is designed to be understood in a sleepy, half-awake moment at 3am. If a feature requires explanation, we have failed.
Your child's health data is among the most sensitive information that exists. Privacy is not a feature we added later — it is the foundation everything else is built on.
Every insight Lunara surfaces is grounded in peer-reviewed paediatric research from WHO and AAP guidelines. We surface what is helpful. We never surface what is alarmist.
We are building carefully and listening to parents. We know we will not get everything right immediately — but we are committed to improving continuously, with families as our collaborators.
Six ways Lunara
shows up for you
Every feature is designed to reduce a specific anxiety that comes with early parenthood — not to add more screens to your life.
Understand your baby's sleep patterns, spot regressions early, and receive guidance on windows and schedules — without the 3am anxiety spiral.
Log every session — breast, bottle, pumped, formula, solids — and see how feeding connects to sleep, mood, and growth over time.
Track height, weight, and head circumference against WHO percentile charts. Spot trends before your next paediatric appointment.
Celebrate every first. Know which developmental windows are open, and capture the moments the instant they arrive.
Stay on schedule with a personalised immunisation timeline — aligned with CDC, AAP, and NHS guidelines. No missed appointments.
Every week, a plain-language digest of your baby's patterns. Not charts to decode — specific observations and clear next steps, written for a tired parent.
Your family's data
belongs to your family.
We are building Lunara with privacy as a core principle, not an afterthought. Every architectural decision reflects a commitment to keeping your family's information exactly where it belongs: with you.
Lunara's business model is subscriptions. Your data is never the product, and it never will be.
We are designing for HIPAA and GDPR compliance from day one — not as a minimum bar, but as a baseline from which we intend to go further.
- We will never sell your data to advertisers, marketers, or third parties — ever.
- Your child's health records are encrypted in transit and at rest using AES-256 and TLS 1.3.
- You control your data completely. Export or permanently delete it at any time.
- Designed for HIPAA and GDPR compliance from day one.
- No third-party advertising SDKs are present in Lunara — zero.
- You will always be told clearly what data is collected and exactly why.
Building carefully.
Launching 2026.
We are not in a hurry. The parents who will trust Lunara with their family's data deserve a product that is ready — not one that is merely early.
We are currently in private development. Every feature is tested with a small group of parent-advisors who give direct feedback before anything ships publicly.
We have spent the past year in direct conversation with parents, paediatricians, and child development specialists. Their insight shapes every product decision we make.
Lunara's public launch is planned for 2026. We are not rushing. We would rather launch something exceptional than launch something early.
We see Lunara as a long-term companion — one that will grow and improve alongside the families who trust it. Parents are not just users; they are our collaborators.
Frequently Asked Questions
About Lunara
What does Lunara track?
Lunara tracks six core areas of infant development: sleep schedules, feeding sessions (breast, bottle, and solids), developmental milestones, growth measurements, vaccination records, and AI-powered health insights. All data is accessible in a single dashboard, connected by AI to surface patterns across every data stream simultaneously.
Is Lunara free to use?
Lunara is free to download and use, with no credit card required. A premium plan unlocks advanced AI insights, multi-caregiver sharing, and detailed milestone reports. Free accounts have full access to all core tracking features — sleep, feeding, milestones, and growth — with no time limit.
Who is Lunara designed for?
Lunara is designed for parents and caregivers of children aged 0 - 18 months. It is used by solo parents, co-parents, grandparents, and pediatric nurses who need a reliable way to log and review infant health data. The Family plan supports multiple caregivers sharing the same child profile in real time.
How does Lunara protect my family's data?
Lunara encrypts all data at rest and in transit using AES-256 and TLS 1.3. We never sell user data to advertisers or third parties. All data is stored on servers compliant with HIPAA and GDPR standards. You can export or permanently delete all your data at any time from within the app.
Every first year passes
faster than anyone warns you.
We are building Lunara to help you be more present for it — by spending less time searching for answers and more time living the moments. Join the waitlist and be among the first to experience it.
Launching 2026 · Free to start · No credit card required
Questions? Email us at hello@lunara.care — we respond within 1 business day.