Simple, transparent pricing

Choose the plan that
fits your family's journey

Start free, upgrade when you're ready. Every plan includes the calm, intelligent core of Lunara.

Monthly
Annual Save 30%
✦ Starter
Free Plan
  • Free Plan (Forever)
  • Everything you need to begin your parenting journey with Lunara.
$ 0 /mo

—

Get started free
Included
✓Sleep & feeding logs
✓Basic milestone tracker
✓1 child profile
✓5 AI questions per month
✓30-day data history
✦ Most Loved
Pro
  • 7-day free trial
  • Card Required
  • Cancel Anytime
  • Then monthly/yearly billing
  • The full Lunara experience — intelligent, beautiful, and complete.
$ 8.99 /mo

Billed monthly

Begin your journey →
Everything in Free, plus
✓AI insights & weekly digest
✓Full growth percentile curves
✓Vaccine & health scheduler
✓Unlimited data history
✓1 child profiles
✓Milestone photo memories
✓100 AI questions per month
✓PDF health reports
✦ Family
Family
  • 7-day free trial
  • Card Required
  • Cancel Anytime
  • Then monthly/yearly billing
  • For growing families who need more profiles and partner access.
$ 23.99 /mo

Billed monthly

Choose Family
Everything in Pro, plus
✓Up to 3 child profiles
✓Partner co-tracking access
✓Grandparent view mode
✓Priority support
✓Early access to new features
✓Family memory timeline
✓Unlimited AI questions per month
✓Dedicated account manager

Compare plans

Everything, side by side.

Every feature, every plan — nothing hidden.

Free $0 Always free
★ Most Popular Pro $9 per month
Family $23 per month
Core Tracking
Sleep & feeding logs ✓ ✓ ✓
Data history 30 days Unlimited Unlimited
Child profiles 1 1 3
Intelligence
AI Insights — ✓ ✓
Weekly wellness digest — ✓ ✓
Growth percentile curves — ✓ ✓
Health & Milestones
Vaccine scheduler — ✓ ✓
PDF health reports — ✓ ✓
Milestone photo memories — ✓ ✓
Family & Support
Partner co-tracking — ✓ ✓
Grandparent view mode — ✓ ✓
Priority support — ✓ ✓
FAQ

Questions, answered gently

Can I switch plans at any time?+

Yes, absolutely. You can upgrade, downgrade, or cancel at any time directly from the app. Changes take effect immediately, and we prorate any billing differences.

Is my child's data private and secure?+

Your child's data is yours alone. We use end-to-end encryption, never sell data to third parties, and are fully GDPR compliant. You can export or delete your data at any time.

What happens to my data if I downgrade?+

Your data is always safe. If you downgrade to Free, your history is preserved — you simply won't be able to access entries older than 30 days until you upgrade again.

How does the annual billing discount work?+

When you choose annual billing, you pay for 10 months and get 2 months free — a 30% saving overall. The full year is charged upfront, and you can cancel before renewal for a prorated refund.

Can I try Pro before paying?+

Yes — all new accounts receive a 14-day Pro trial automatically, no credit card required. You'll only be asked to add payment if you choose to continue beyond the trial.

✦ Ready to begin?

Your child's story
starts right now

14 days of Pro, completely free. No credit card. No pressure. Just you and your little one.

Free forever · No card required · Cancel anytime